DeLaSalle revealed a new logo in October 2020 as part of a brand revitalization led by students in cooperation with renowned graphic designer and DeLaSalle Hall of Famer Joe Duffy ‘67. The logo, inspired by student sketches and developed collaboratively through virtual conferences amid the pandemic, replaces one the school had used since the early 1990s. The logo is one element of the brand revitalization, which also includes an updated website, brand language, and other brand applications. You will likely see the former logo over time as the school phases in the new logo on school uniforms and athletic apparel, physical signage, and other uses.
Learn more about the logo and brand revitalization here.
Add the New Logo to Your Wardrobe!
It’s time to update your wardrobe and show your school spirit with the new logo! Through our ongoing partnership with BSN Sports, you can purchase men’s and women’s clothing and accessories that feature the new logo.
In the fall of 1900, the Brothers of the Christian Schools accepted the invitation from then Archbishop John Ireland to open a Catholic school in the heart of Minneapolis. The Archbishop had an affinity for the Brothers and their reputation for providing a practical and robust education to the many European immigrant families settling in Minneapolis. A site was chosen on Nicollet Island, a true island surrounded by the Mississippi River.
The four facets of the DeLaSalle High School logo represent the school community’s beginning and continuing Catholic and Lasallian (Christian Brothers) heritage. The school colors were originally purple and gold. During the 1960’s the colors transitioned to black and gold. This design was created by DeLaSalle art students with guidance from Joe Duffy, a professional artist and DeLaSalle graduate.
DeLaSalle School Song
We will win the victory
And we will fight, fight, fight straight through
We’ll lead you on with cheers of loyalty
So march on for De!
D-E-L-A-S-A-L-L-E, DeLaSalle! DeLaSalle!